Poignant and empathic in its portrayal of customers, Southstar Drug's "We Care A Little More" Campaign was selected as one of the finalists for best Branded Digital Ads during the 40th Catholic Mass Media Awards (CMMA). Held last November 14, 2018 at the Star Theater in Pasay City, the CMMA is held annually to give recognition to media products that enhance total human development and share positive messages to the Filipino public.
The campaign was executed by multi-awarded and internationally acclaimed director Brillante Mendoza and advertising company Estima. The concept captures the reality that visits to drugstores are not often a welcome experience for customers; those visits are associated with illness or poor health, usually of a loved one. Southstar Drug understands this so it strives to create a kind, sensitive, and accommodating environment for customers.
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